Marketing isn’t about vanity metrics. It’s not about chasing clicks, adding more “stuff” to the mix, or hoping something sticks. It’s about real people making real decisions—and I make sure those decisions lead to real revenue.

I’ve spent the last decade scaling companies, driving double-digit MQL growth and seven-figure pipeline contributions. My work isn’t about running marketing just to say it’s running—it’s about aligning strategy, execution, and impact so every dollar spent moves the needle.

I’ve worked with Verizon, Cisco, Samsung, Ascension Health, and startups aiming to disrupt industries. The common thread? They all needed marketing that actually delivered—not just “marketing theater.” That’s what I do.

Why Work With Me?

I don’t do fluff. I do results.

Marketing is about people. Their challenges, their decisions, their needs. It’s about creating an experience that actually helps them—not just throwing ads at them and hoping they convert.

And here’s the other thing—execution matters. Strategy is worthless if it sits in a Google Doc gathering dust. That’s why I have an extreme bias for getting things done and driving impact.

• Revenue-Driven Marketing: Clicks don’t pay the bills. Let’s focus on pipeline and actual business impact.
• Multi-Channel Execution: Paid, organic, automation, ABM, content, webinars, and beyond. I also know how to track all these channels with multi-touch attribution so you can say definitively how impactful my programs are.
• Full-Funnel Strategy & Execution: No silos. No random acts of marketing. Just fully orchestrated campaigns that integrate inbound, outbound, and channel partners into measurable impact.

My Core Values

I care deeply about building businesses that put people first. Whether it’s helping a startup go to market, scaling a demand gen engine, or optimizing a paid strategy, my first question is always: “What problem are we actually solving?” Because marketing that doesn’t serve the customer doesn’t serve the business either.

Throughout my career, I’ve held steadfast to principles that guide my work and relationships:

• Insatiable Curiosity: I’m always asking “why?” and “what if?” and exploring new ways to drive success.
• Honesty & Transparency: I won’t sugarcoat the truth. If something isn’t working, you’ll hear it from me (and I hope you’ll do the same in return)!
• Relentless Pursuit of Excellence: I don’t settle for “good enough.” Excellence is the standard.
• Continuous Learning & Adaptability: The marketing landscape evolves rapidly, and so do I. I make it my business to be “the expert in the room” when it comes to modern marketing, and I experiment constantly to make that happen.
• People-First Approach: Behind every business and strategy are real people. Understanding them with empathy is key — both with my internal stakeholders and the buyers we’re targeting.

This Isn’t My First Rodeo

I’ve been in digital and demand gen marketing since before Facebook was public, before mobile mattered, and before Amazon dominated eCommerce. I’ve watched the landscape shift, tested everything, and built what works. Now, I teach others what I know and help brands cut through the noise to execute strategies that actually move the needle.

Think we’d work well together? Let’s chat or you can find me on LinkedIn!